Bosch appoints new General Manager for Middle East

Bosch has announced the appointment of Per Johansson as the new general manager for Robert Bosch Middle East FZE, making him responsible for the company’s regional operations and driving the Middle East team to achieve market growth.

Steven Young, President, Bosch Turkey and Middle East said “Per Johansson has dedicated 17 years of his career to Bosch, enabling the growth of Power Tools and Security Systems divisions. He brings with him robust knowledge and experience of Bosch’s businesses which will enhance our strategy and ambition in the region.”

Johansson brings over 25 years of international industry experience gained in markets including Europe, Asia Pacific and North Africa.

Prior to this role, Johansson led the Power Tools Division as Vice President of both Western and Northern Europe. He has also played a role within Bosch’s Security Systems Division in Sweden and Singapore. Johansson has held senior positions with leading industry players in Europe as well.