Brecht Seurinck to lead Riverbed’s Channel across the EMEA region

Riverbed announced the promotion of Brecht Seurinck to Vice President Channel Sales for Europe, Middle East and Africa and will report to Elie Dib, SVP, EMEA. In his new role, Seurinck will oversee Riverbed’s channel strategy across the region to maximize customer value and strengthen relationships with strategic partners.

Seurinck is a channel and sales executive with more than 20 years of experience in leading direct sales teams across many geographical markets in the EMEA region. He joined Riverbed in 2014 in a senior channel management position spearheading one of Riverbed’s largest strategic partners globally, until transitioning into this new role. Prior to Riverbed, Seurinck held several sales leadership positions during his six-year tenure at Ipanema Technologies, most recently as Vice President of Strategic Alliances. In his new role, he will also draw on his early business development experience at IT organisations including Vanco, Infonet, and Mobistar Corporate Solutions.

Seurinck will focus on developing a long-term EMEA channel strategy. As a crucial component of Riverbed’s partner program and portfolio, it will include building a dynamic partner and alliance ecosystem based on four key components – scale, influence, access and expertise. With Riverbed customers consuming technology in different ways, Seurinck will leverage the full potential of Riverbed’s partnerships and alliances to deliver more choices and innovative solutions across the EMEA region.

Seurinck will also have the responsibility to lead Riverbed’s continued focus on Service Providers, System Integrators and Alliances in EMEA this year, particularly strengthening the long-time strategic partnership with Microsoft. Furthermore, Seurinck will lead a new EMEA initiative, a centralized Inside Sales Representative function. This team will work very closely with Riverbed’s distributors and partners to drive new business opportunities in the market.

Commenting on the opportunity, Seurinck said “The pandemic triggered a significant uptake in application acceleration and network performance management solutions that keep remote workers productive and networks running and secure as organizations shift toward hybrid and work-from-anywhere models. This represents a huge opportunity for our partner community. At Riverbed, we are committed to our channel ecosystem and driving alignment to our company strategy. We have invested in next-generation resources that will support our partners, allowing them to have the expertise that will drive the adoption, implementation, and expansion of our solutions.”

“Our partnerships are built on relationships and trust, which I believe are key for success, along with the combination of strong customer intimacy and business development,” continues Seurinck. “I look forward to working with our experienced team and our great partners to deliver compelling solutions to our customers, and to capitalize on the market opportunity and drive long-term success.”