Ring partners with Sharaf DG

Ring, today announced that it has partnered with Sharaf DG to promote and sell Ring’s innovative home security products and solutions in their stores as well as at their innovative in-store Solution Bar, giving customers the opportunity to experience the Ring products first hand and to learn about its features and benefits via demos.

“Sharaf DG is a trusted and reputed retailer with a wide store footprint and customer reach in the UAE with well-executed experience zones and trained staff and we are confident of their capabilities in best in class retail execution for Ring’s range of the products and solutions,” says Mohammad Meraj Hoda, Vice President of Business Development – Middle East and Africa at Ring.

Sharaf DG will retail Ring’s latest suite of smart home security products such as Ring Video Doorbell 2. While commenting on this partnership, the CEO for Sharaf DG, Nilesh Khalkho said, “Innovative product companies like Ring should focus on building a brand inside physical retail stores which still contribute to over 92% of all retail sales. Our Solution Bar has proven a successful marketing media tool to many brands with a promise of at least 5 times return on investment (ROI) of marketing dollars.”