TechBridge Distribution MEA has announced a strategic partnership with Brady Corporation to enhance the availability of Brady’s products in the Middle East and Africa (MEA), benefiting various industries, including healthcare, aviation, warehousing, oil and gas, and manufacturing.
Brady Corporation supplies products used by 88 percent of Fortune 500 companies, and 70 percent of the world’s commercial aircraft are identified using Brady’s solutions. The company holds ISO 14001 certifications and has a portfolio of over 675 patents. Brady invests in research and development, introducing technologies like automated printing systems and intelligent asset tracking solutions.
TechBridge Distribution MEA will distribute a range of Brady’s identification and safety products. These include labels, printers, software, and safety devices, all designed to meet international standards. Brady provides technical support and training to ensure customers can effectively use their products.
Steve Lockie, Managing Director, TechBridge Distribution MEA, noted that the partnership will allow them to offer a variety of products and support to their channel partners in the region. “We are thrilled to partner with Brady Corporation, a name synonymous with excellence in large-scale industrial identification and safety solutions. This partnership will enable us to provide our channel partners with access to Brady’s world-class products, backed by our strong regional presence and support capabilities. Together, we will drive innovation and enhance workplace safety across the MEA region,” he said.
The partnership will provide businesses in the MEA region with access to identification and safety solutions, supported by TechBridge’s local expertise and training. The collaboration is expected to improve workplace safety across various industries in the region.
Christophe Nelissen, Senior Regional Manager MEA, Brady Corporation, highlighted the collaboration as a step forward in expanding their reach and impact in the MEA region. “TechBridge’s commitment to a channel-first approach aligns perfectly with our mission to deliver high-quality solutions that meet the diverse needs of our customers in industries such as healthcare, aviation, warehousing, oil and gas, and manufacturing. We look forward to working closely with TechBridge to bring unparalleled value to our partners and end-users,” he said.
